Hanh Phuc Rice – Fragrant, Soft, and Full of Happiness from the Mekong Delta

Currently, in the Vietnamese market and internationally, there are over 20 different types of rice available, ranging from fragrant and sticky to fluffy varieties. However, the key concern for consumers is finding rice that is not only delicious but also affordable. This seemingly simple issue has caused many in the rice business significant headaches. The most common questions we receive from consumers are: “Is the rice delicious? Is the cooked rice fragrant and sticky? Is it affordable?” because they want the best choice for their family’s health. Additionally, we receive numerous messages and emails daily asking about our operational processes and the best ways to store rice. When asked what we consider the “most important” issue in producing quality white rice, our answer is always consumer health and benefits. With the desire to provide the best for our consumers, Duc Thinh Rice Co., Ltd. is proud to introduce our specialty product, Hanh Phuc Rice.

Hanh Phuc Rice (Fragrant – Soft) is a special product exclusively produced and distributed by Duc Thinh Rice Co., Ltd., making it the perfect choice for complete and fulfilling family meals. Produced at National Highway 1A, An Thien Hamlet, An Cu Commune, Cai Be District, Tien Giang Province, Hanh Phuc Rice not only delivers exceptional quality but also conveys a message of love to every Vietnamese family. Originating from the Mekong Delta, especially Hau My Bac A Commune, this rice is developed from a fragrant specialty rice variety, cultivated on fertile soil under favorable climatic conditions. By combining traditional farming methods with modern techniques, Hanh Phuc Rice retains its natural aroma, soft sweetness, and long-lasting moisture even when cooled, meeting the diverse needs of consumers.

Why did we name the rice “Hanh Phuc” (Happiness)? Our answer is simple: we want our customers to feel warmth, completeness, and true happiness in every family meal. We aim to paint a picture where all family members share a smile of happiness during meals. Some customers have asked why we didn’t choose a more elegant or Western-style name. The reason is that we want our product to represent the essence of Vietnam—purely agricultural and authentically Vietnamese. That’s why the name “Hanh Phuc” was chosen.

It is renowned not only for its natural aroma but also for its superior quality. Cultivated in fertile lands with favorable climatic conditions, the rice is grown using traditional farming methods combined with modern techniques, preserving and enhancing this unique variety. This rice is known for retaining moisture longer after cooking, ensuring the rice stays soft and flavorful.

With the mission of providing consumers with safe packaging and delicious meals, Duc Thinh Rice Co., Ltd. commits to strictly adhering to the best closed-loop processes to maintain consumer trust. Be a smart consumer—choose our Hanh Phuc Rice to accompany your family meals.

Product Information: Characteristics: Slim, clear-white rice grains carefully selected at a food safety-certified facility. Cooked rice is soft, sticky, naturally sweet, and fragrant (even when cooled).

Storage: Store in a dry, cool place. Seal the bag tightly after opening.

Usage instructions:
Step 1: Measure rice into the pot using clean water.
Step 2: Add water to the pot (use less water to retain the rice’s natural sweetness and aroma).
Step 3: Cook the rice (ready in 30 minutes).
Step 4: Best enjoyed hot.
***Note: Expiration date: 6 months from the production date.